Shirelles Musical 500x333 Shirelles Musical “Baby It’s You!” Broadway Bound

A real-life story of rock royalty may be getting the musical treatement on the New York stage.

Baby It’s You! — the stage show about a Jewish New Jersey housewife who discovered teen singing group The Shirelles in the early ’60s and coached the girls through a career that featured hits like “Boys,” “Soldier Boy,” and “Will You Love Me Tomorrow?” — is hoping for a run on Broadway in Winter 2011.

Hey — it worked for The Four Seasons. Jersey Boys anyone?

The production focuses on Florence Greenberg, the self-described “White Woman in a Black Business,” who discovered the pop group and created a record label for their unique voices. The show opened wth world-premiere engagement at the Pasadena Playhouse in California last Nov. 6, with Meeghan Holaway in the role of Florence Greenberg.

“With the help of African-American songwriter-producer Luther Dixon, who became her lover, Florence took on a male dominated industry and revolutionized pop music. Her company, Scepter Records, created the most important songs in the golden era of rock ‘n’ roll, from artists including The Isley Brothers, The Kingsmen, Chuck Jackson and Dionne Warwick.”

Playbill.com writes: “Variety is reporting that Million Dollar Quartet writer Floyd Mutrux’s production company has a handful of pop-music-related theatre projects on the burner, including Baby It’s You!, which was seen in fall 2009 at the Pasadena Playhouse.”



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