Simon Cowell thinks Danielle Lineker has “sex factor”

Welsh lingerie model Danielle Lineker is being lined up for a deal with ITV because music mogul Simon Cowell thinks she has the “sex factor”.

Cowell, 50, believes that the 31-year-old model would be perfect as the show’s new golden girl, and he is even thinking about taking her under his wings and turning her into the next big thing, reports the Daily Star.

He is mulling over the idea of getting Danielle, who is married to former England football star Gary, involved in ‘Britain’s Got Talent’ and ‘The X Factor’, next year.

The ‘X Factor’ judge had met Danielle when he invited her to his private box at Ascot racecourse last month.

And he is said to have told her he was very impressed with her work, which includes appearances on ‘Hell’s Kitchen’, ‘Loose Women’ and ‘GMTV’.