Ormax Media’s consumer based year-end report – Front Page 2011 charts top 10 favorite Bollywood films of 2011
BestMediaInfo Bureau | Delhi | January 24, 2012
According to Ormax Media’s consumer based year-end report – Front Page 2011, Singham is the top favorite film of Bollywood audiences in 2011. Zindagi Na Milegi Dobara and Rockstar take the next two positions.
The ranking of the top 10 favorite Bollywood films of 2011 was derived basis the ‘Word of Mouth’ (WOM) score of the film, using data collected through consumer research throughout the year. The WOM score represents the % audiences who liked the film enough to recommend it strongly to their friends.
While box office business is heavily influenced by the opening weekend of a film, the WOM score reflects the audience feedback on the content alone, irrespective of the marketing or the distribution of the film. The table below captures the Top 10 favorite films of 2011, as decided on the basis of audience WOM score.
|2||Zindagi Na Milegi Dobara||67|
|7||No One Killed Jessica||52|
|8||The Dirty Picture||49|
Rohit Shetty’s Singham, starring Ajay Devgan in the title role, wins the top spot. The film has a significant lead over the more multiplex-skewed Zindagi Na Milegi Dobara and Rockstar. The next three positions are occupied by the big grossers of the year, with Salman Khan’s Ready and Bodyguard just a notch ahead of Don 2.
The latter half of the chart consists of more experimental films that lacked a big star. In particular, No One Killed Jessica performs creditably at no. 7. It is the only film in this list that had an opening weekend of less than Rs. 15 crore, yet found appreciation on the strength of its content.
Commenting on the results, Shailesh Kapoor, CEO – Ormax Media said, “There are various award shows that give away Best Film awards. However, this ranking is based on structured consumer data from more than 32,000 cine-goers across India. There can’t be a bigger award than this!”