With three new shows to integrate its promise of ‘Swapnanna Pankh Nave’ (Dreams have new wings), the channel is looking forward to spearheading a new phase of television entertainment in Maharashtra
BestMediaInfo Bureau | Mumbai | February 7, 2014
Star Pravah unveiled its new promise along with fresh content and a completely new look on February 3, 2014. With three new shows to integrate its promise of ‘Swapnanna Pankh Nave’ (Dreams have new wings), Star Pravah is looking forward to spearheading a new phase of television entertainment in Maharashtra.
Its brand promise is based on an in-depth research done with today’s Marathi women to understand their aspirations. Star Pravah aims at inspiring these Marathi women to achieve their dreams through inspirational story telling in various content formats.
Star Pravah’s new crystal logo along with its premium appeal brings along the launch of three unique shows. The Supriya Sachin Show, ‘Jodi Tujhi Majhi’, will showcase that how behind every successful man, there is an equally successful wife. This show will showcase marital journey of some of the most popular celebrities in Maharashtra along with their wives. ‘Be Dune Daha’ is a lighthearted take on two single parents coming together as a couple which in turn becomes a huge family of 10. ‘Lagori-Maitri returns’ is a refreshing look at group of five girls rebuilding their friendship and their lives post marriage. Apart from this, the new brand promise will also take shape in current offerings like Mansicha Chitrakar Toh, Madhuri Middle Class, Swapnanchya Palikade, Devyani, Durva, Pudcha Paul and Lakshya.
Jayesh Patil, Creative Head, Star Pravah, said, “It was important for us to understand the progression of the Maharashtrian woman and inspire her to achieve her dreams. The research helped us to build the new tagline, philosophy behind the programming strategy and develop content that is most relevant to today’s Maharashtrian woman and our evolved target segment. It was the right time to infuse freshness into the brand which not only reflects the true essence of our identity but also showcases the relationship we share with our audiences.”