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09/12/2012 at 02:30 PM ET

Kendall Jenner, Morgan PierceSara Jaye Weiss/Startraks

There’s been a lot to focus on this month: the 9/11 anniversary, the MTV Video Music Awards, Fashion Week. But something big has flown quietly under the radar: the fact that September is also Childhood Cancer Awareness Month. Kendall Jenner was