giada 440x330 Giada De Laurentiis Is Clairol’s Newest FaceCourtesy Clairol

Something’s cooking at Clairol: the haircare brand has just added Giada De Laurentiis to its roster of celebrity spokeswomen! The TV chef is representing the brand’s Natural Instincts line of semi-permanent hair colors.

“It’s so exciting,” De Laurentiis tells PEOPLE exclusively. “I’ve been wanting this for a long time.”

Growing up with a “glamorous” Italian actress grandmother, De Laurentiis says she… Continue reading Giada De Laurentiis Is Clairol’s Newest Face