Cheil will handle the Digital part of the media business while Lodestar will handle the rest of the business including ATL. The business is estimated to be worth Rs 500-600 crore 

BestMediaInfo Bureau | Delhi | December 24, 2013

Samsung logo Lodestar Cheil combine wins Samsung media mandate

IPG Mediabrands is ending the year with a huge bang. Close on the heels of the announcement last week that it had… Continue reading Lodestar-Cheil combine wins Samsung media mandate