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08/22/2012 at 09:00 AM ET

beyonce 600x450 Beyoncé Is Crazy Cool in House of Deréon CampaignCourtesy House of Dereon

It’s happened again. Beyoncé is furthering the theory that she’s the fiercest woman on the planet, redefining the term “effortlessly cool” in the House of Deréon fall campaign.

In recent months, Beyoncé has been rocking an edgier look — think loud