Football superstar Leo Messi to headline multi-dimensional partnership with snack giant
BestMediaInfo Bureau | Delhi | June 6, 2014
Click on the image to watch the TVC.
PepsiCo’s Global Snacks Group is launching its biggest worldwide integrated marketing campaign ever. The campaign will feature international football superstar, Leo Messi, on millions of Lay’s packages, including 50 million bags in India, as part… Continue reading Lay’s brings its biggest global campaign ever to India
McDonald’s at No. 5 overtakes Coca-Cola. The BrandZTop 100 Most Valuable Global Brands study is commissioned by WPP and conducted by Millward Brown Optimor
BestMediaInfo Bureau | Delhi | May 23, 2014
Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking, worth $ 159 billion, an increase of 40% year-on-year.
After… Continue reading Google overtakes Apple as most valuable global brand
In keeping with the global rebranding, effective 4.30 PM IST, March 10, 2014, the India operation will be called FCBUlka Advertising and it will have a new logo
BestMediaInfo Bureau | Mumbai | March 10, 2014
Six months after becoming Global CEO of Draftfcb, Carter Murray is changing the agency’s name to FCB (Foote, Cone & Belding). In keeping with the… Continue reading Breaking News: Draftfcb simplifies brand to FCB in global name change
The programme is aimed at inspiring people to do something remarkable for the first time using mobile technology. Mary Kom is among the first in the Firsts
BestMediaInfo Bureau | Delhi | January 14, 2014
The Vodafone Firsts programme, launched today, is about inspiring people – no matter their age or where they come from – to do something remarkable for… Continue reading Vodafone launches global brand programme, ‘Firsts’
No one is quite sure if “Pacific Rim” is a hit or a flop in the United States, which just goes to show how confusing this whole business can be. It was number three on opening weekend, but it “only” opened at $ 38.3 million, which is not too great for a movie that cost somewhere between $ 180 million and… Continue reading 'Pacific Rim' Triumphs at Global Box Office