The campaign conceptualised by Lowe Lintas reinforces the channel’s core brand value of ‘empowerment’
BestMediaInfo Bureau | Delhi | April 23, 2014
Click on the image to watch the TVC.
ABP News has launched a marketing campaign aimed at making the channel stand out in the clutter during the elections and positions it as the pre-eminent news channel when it comes… Continue reading ABP News launches marketing campaign for General Elections 2014
The new, bold ‘Bacardí Untameable Since 1862’ campaign launches in India today following the launch only in the USA and Mexico. Authentic, artisan, hand-drawn bat logos from 1900s inspire the new design
BestMediaInfo Bureau | Delhi | December 24, 2013
Everyone has a… Continue reading Bacardí Rum unleashes ‘Untameable’ marketing campaign
The approach was to make the campaign viral and grab the attention of the youth
BestMediaInfo Bureau | Delhi | August 6, 2012
Karan Johar is all set for his next big release and the team is leaving no stone unturned to promote the fresh and youthful movie, ‘Student of the Year’. Karan himself has been very active recently on… Continue reading Karan Johar bets big on Digital Marketing for SOTY
Disney’s John Carter gets released in 16 days. If tracking numbers are to believed, John Carter may be in some serious trouble at the box office. Much of that trouble can be blamed on the bad marketing campaign. As you’ve probably heard before, hindsight does not require corrective lenses or Lasik surgery, or whatever, but, while sixteen days isn’t a ton of time, it just may be enough to… Continue reading John Carter: 6 Ways To Fix The Poor Marketing Campaign
She moves in from Balaji Motion Pictures where she was Chief Marketing Officer
BestMediaInfo Bureau | Delhi | December 6, 2011
Fox Star Studios India has appointed Kanika Saxena as Bollywood Marketing Consultant. She will be responsible for creative services and alliances for various movies projects. Saxena assumed office on Monday.
Saxena joins Fox Star Studios from Balaji Motion Pictures… Continue reading Kanika Saxena joins Fox Star Studios as Bollywood Marketing Consultant