Tag Archive: marketing

Here are a bunch of little bites to satisfy your hunger for movie culture:

Hope you’re not tired of watching the second Star Wars: The Force Awakens trailer, because here it is again in Lego (via Design Taxi):

And here’s another version of the Force Awakens trailer set to the new Kung Fury theme song by David Hasselhoff (via Live for Films):

While we’re on… Continue reading Today in Movie Culture: Lego 'Star Wars' Trailer, Miniature 'Ant-Man' Marketing, Little Daredevil and More

The campaign conceptualised by Lowe Lintas reinforces the channel’s core brand value of ‘empowerment’

BestMediaInfo Bureau | Delhi | April 23, 2014


Click on the image to watch the TVC.

ABP News has launched a marketing campaign aimed at making the channel stand out in the clutter during the elections and  positions it as the pre-eminent news channel when it comes… Continue reading ABP News launches marketing campaign for General Elections 2014


The new, bold ‘Bacardí Untameable Since 1862’ campaign launches in India today following the launch only in the USA and Mexico. Authentic, artisan, hand-drawn bat logos from 1900s inspire the new design

BestMediaInfo Bureau | Delhi | December 24, 2013



Everyone has a… Continue reading Bacardí Rum unleashes ‘Untameable’ marketing campaign

The approach was to make the campaign viral and grab the attention of the youth

BestMediaInfo Bureau | Delhi | August 6, 2012

Karan Johar is all set for his next big release and the team is leaving no stone unturned to promote the fresh and youthful movie, ‘Student of the Year’. Karan himself has been very active recently on… Continue reading Karan Johar bets big on Digital Marketing for SOTY

John Carter: 6 Ways To Fix The Poor Marketing Campaign

Disney’s John Carter gets released in 16 days. If tracking numbers are to believed, John Carter may be in some serious trouble at the box office. Much of that trouble can be blamed on the bad marketing campaign. As you’ve probably heard before, hindsight does not require corrective lenses or Lasik surgery, or whatever, but, while sixteen days isn’t a ton of time, it just may be enough to… Continue reading John Carter: 6 Ways To Fix The Poor Marketing Campaign