Source:
Warner Bros. Pictures
April 13, 2013
Many months ago, the viral marketing for Man of Steel kicked off and it would appear we’re due for another leg of it to come to the forefront. If you visit the official Man of Steel website you’re welcomed with a lot of static, but what does it mean? We know a new trailer isThe approach was to make the campaign viral and grab the attention of the youth
BestMediaInfo Bureau | Delhi | August 6, 2012
Karan Johar is all set for his next big release and the team is leaving no stone unturned to promote the fresh and youthful movie, ‘Student of the Year’. Karan himself has been very active recently on… Continue reading Karan Johar bets big on Digital Marketing for SOTY
Disney’s John Carter gets released in 16 days. If tracking numbers are to believed, John Carter may be in some serious trouble at the box office. Much of that trouble can be blamed on the bad marketing campaign. As you’ve probably heard before, hindsight does not require corrective lenses or Lasik surgery, or whatever, but, while sixteen days isn’t a ton of time, it just may be enough to… Continue reading John Carter: 6 Ways To Fix The Poor Marketing Campaign
She moves in from Balaji Motion Pictures where she was Chief Marketing Officer
BestMediaInfo Bureau | Delhi | December 6, 2011
Fox Star Studios India has appointed Kanika Saxena as Bollywood Marketing Consultant. She will be responsible for creative services and alliances for various movies projects. Saxena assumed office on Monday.
Saxena joins Fox Star Studios from Balaji Motion Pictures… Continue reading Kanika Saxena joins Fox Star Studios as Bollywood Marketing Consultant
We recently sat down with writer-director-editor Ti West, best known for his masterful The House of the Devil, to talk about his latest film, The Innkeepers (out December 30th on VOD), and it ended up being an in-depth, hour-plus discussion about the unique and borderline obsessive way West approaches filmmaking, how his films are marketed, what really happened with Cabin Fever 2, what the current state of indie filmmaking is… Continue reading Dialogue: Ti West on Movie Marketing, Poster Designs and Obsessing Over the Little Details
