Tag Archive: Qwikster


If Netflix CEO Reed Hastings was running for office, this would be the time to call him a flip-flopper. After last month’s announcement that Netflix would split into two companies — Netflix for online streaming and Qwikster for DVD-by-mail service — Hastings said on Monday morning that those plans have been scraped. “It is clear that for many of our members two websites would make things more difficult, so we… Continue reading Netflix Was Totally Kidding About Qwikster

Reed Hastings, co-founder and CEO of Netflix, and Andy Rendich, head of DVD operations, have announced that Netflix’s DVD mail service will be split off into its own brand called Qwikster and will add video games. We are guessing that this move is being made so that Netflix will be able to land better streaming deals with studios and networks.

Here’s a message from Hastings as well as a video… Continue reading Netflix to Split DVD Service into Qwikster, Add Video Games