Slated to go on air from September 1, the move for a female-centric channel has got a thumbs-up from the media fraternity who call it a smart “flanking strategy”
Sarmistha Neogy | Mumbai | August 8, 2014
Multi-Screen Media (MSM) yesterday formally announced the launch of Sony Pal, its third Hindi General Entertainment (GEC) channel which promises to celebrate the joys of womanhood… Continue reading MSM launches 3rd GEC – Sony Pal – with ‘Yeh Pal Hamara Hai’ philosophy
Despite an increasingly larger share of female audiences (nearly 50%), the superhero movie genre remains a male character’s game. Marvel Studios has shown no signs that they have any intention of making a female-led superhero movie, and while WB will be introducing Wonder Woman in Batman v Superman, we still don’t know of any concrete plans to give her her own movie. There have been… Continue reading Sony Plans To Beat Marvel To The Female Superhero Movie Punch With A 'Spider-Man' Spin-off
Mahabharat on Star Plus sees a surge in viewership in Week 29 and the show claims No. 2 slot
BestMediaInfo Bureau | Delhi | July 25, 2014
Week 29 of TAM 2014 witnessed a high profile show ‘Yudh’ on Sony. The Amitabh Bachchan starrer fiction show launched at 1.6 TVM and averaged at 1.2 TVM over the week. Last week’s high profile show, ‘The… Continue reading GEC Watch: Yudh on Sony opens at 1.2 TVM
Star Plus holds seven slots in top 10 weekday shows followed by Zee TV with three. SAB TV’s Tarak Mehta remains in top 10 in Week 26
BestMediaInfo Bureau | Delhi | July 4, 2014
According to TVT data sourced from TAM subscribers for Week 26 of TAM 2014 (June 22 – June 28) CS 4+, HSM markets, Star Plus continued to hold seven… Continue reading GEC Watch: Dhoom 3 premiere yields bounty for Sony, fetches 8.2 TVM
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