Every few years, we see channels rebranding themselves – a new look and feel, a new positioning, new colours and sometimes a new logo. What necessitates a rebranding in the first place and how does it work? Do results justify a rebranding?
Sohini Sen | Mumbai | November 26, 2013
A lot of viewers grew up in an age… Continue reading Why TV channels rebrand…and does it work?
ABC’s comedy development has had a rough couple of seasons. The network hasn’t had a real breakout since the one-two punch of family comedies “Modern Family” (an ongoing mega hit) and “The Middle” (a modest but stable hit) premiered back in 2009.
Only three comedies launched since then remain on the air: “Suburgatory,” which faded enough in Season 2 to be held back for midseason… Continue reading Fall TV 2013: Rebel Wilson's 'Super Fun Night' needs work and more ABC comedy snap judgments