The Shops at Target
Courtesy Target

OK so maybe we already have an alert set for about 5 a.m. the morning Jason Wu’s collection for Target hits stores (just maybe), but now the big bullseye is giving us something else to get excited about: The Shops at Target.

A totally new concept, The Shops at Target features limited-edition items from five U.S. specialty boutiques: San Francisco’s The Candy Store, the Cos Bar of Aspen, Boston’s Polka Dog Bakery, Privet House of Warren, Conn., and The Webster of Miami. They’re basically smaller, local stores Target execs totally loved and wanted to collaborate with, so the retail giant commissioned them to make new, affordable products that will sell in designated areas of Target stores.

Those five boutiques featured in the first round of The Shops (yes, there will be more) will debut at Target stores nationwide and on target.com May 6. Some of the nearly 400 items for sale will include fancy chocolates and whimsical gummies from The Candy Store; inexpensive nail files and soaps from Cos Bar; pet products from Polka Dog; stationery, home goods and more from Privet House; and trendy designer-inspired apparel from The Webster. Prices start at $ 1 (for nail files) and top out around $ 160 (for a pouf).

“With The Shops at Target, we’re building on that sense of discovery by offering our guests a chance to experience one-of-a-kind specialty stores and boutiques through collections that have been specifically tailored to their wants and needs,” says Brian Robinson, Target’s director of fashion and design partnerships. It’s his hope this newest collaboration series will “leave even the most loyal Target shoppers wondering what we’ll do next.” Yep, we’re already curious. Tell us: Will you check out The Shops at Target?

–Kate Hogan

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