Smell like success with Taylor Swift.
Swift is teaming up with Elizabeth Arden to develop a fragrance that will arrive at the perfume counter in the Fall of 2011. On Monday, the 20-year-old charttopper has inked her first exclusive perfume deal with the company behind scents by Britney Spears and Mariah Carey.
Taylor, who recently released her third disc Speak Now, will be involved in every aspect of releasing Eau de Swift — from developing the scent itself to packaging and marketing.
“I have always loved how fragrance can shape a memory, the way certain scents remind you of events and people that are imprinted in your thought,” an exuberant Taylor revealed in a statement. “Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”