Sex sells! After running a month-long contest to find the perfect commercial for his first fragrance, Phoenix, Keith Urban picked the winner recently, a steamy commercial by Littleton, Colo., resident Eric Noffsinger.

The 30-second spot, set to Urban’s song “Raining on Sunday,” stars actress Julie Lundy, who strips down and then suits back up in her boyfriend’s shirt, which carries the scent of Phoenix. It’s almost as sexy as the spoof Urban filmed with Ellen DeGeneres in October. (Kidding!)

Noffsinger’s commercial will air on Wednesday, Dec. 21 during ABC’s The View, and the novice filmmaker will receive tickets and airfare to an Urban concert in 2012, plus a prize-packed Phoenix gift set.

Check out a sneak peek of Noffsinger’s commercial above, and find Phoenix at CVS, Rite-Aid and Sears for $ 24-$ 48.

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