The Academy of Motion Picture Arts and Sciences
January 5, 2012
“We wanted to try something a little bit different this year instead of a traditional, clip-based piece,” said Academy Chief Marketing Officer Christina Kounelias. “The trailer has a fun twist that conveys how excited everyone is to have Billy back.”
Crystal has one of the most distinguished track records of any host in Oscar history. His upcoming appearance will mark his ninth turn hosting the Academy Awards. The enthusiastic response to the announcement of his return was the inspiration for the trailer.
“Our team had a great time working with the Academy and joining forces with Billy again,” said Mike Farah, Funny Or Die’s president of production. “We think the trailer really speaks to the excitement around this years Oscars, and Funny Or Die was honored to be a part of it.”
The trailer will have a one-month run in more than 2,000 theaters beginning January 6 and can be viewed below!
Academy Awards for outstanding film achievements of 2011 will be presented on Sunday, February 26, at the Kodak Theatre at Hollywood & Highland Center, and televised live by the ABC Television Network. The Oscar presentation also will be televised live in more than 225 countries worldwide.