The Veronicas PETA Ad

Australia pop dup The Veronicas have joined the ranks of celebs speaking out against the use of fur in a graphic new advertising campaign.

Singing twin sisters Jess and Lisa Origliasso flew in to Sydney this week to unveil their gory new anti-animal cruelty advertisement in cooperatin with People for the Ethical Treatment of Animals (PETA).

Previous PETA ads have featured some of the biggest stars in Hollywood including Eva Mendes, Pamela Anderson and Aussie Sophie Monk.

While The Veronicas don’t go naked like many of PETA’s other celebrity centerfolds — ie: Eva Mendes, Kimora Lee Simmons, and fellow Australian Sophie Monk — the ad shocks nevertheless. Smartly-dressed, Jess and Lisa each hold a skinned rabbit with the caption “Here’s the Rest of Your Fur Coat” in a mock fashion shoot.

The girls say they were compelled to join the PETA movement after being shown videos of Chinese fur farms skinned animals alive for their fur.

“Designers that still use fur, to us it is just ignorant, it is unnecessary and it is unacceptable,” says Jess, who encourages other twentysomethings to patronize trendy retailers, such as Forever 21, JC Penney, and Urban Outfitters, who do not use fur in their designs. “We don’t want to be an ignorant generation, we want to inform people. We can be the generation that makes the difference. [W]earing fur is unnecessary and unacceptable.”