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Courtesy Freshpair

Is it hot in here, or is it just Mario Lopez? PEOPLE’s former “Hottest Bachelor” is stripping down — again! — as the face of his very own underwear line, RatedM.

“I’d always wanted to get into the apparel and fitness world, and I thought, ‘Why don’t I just start my own [line]?’” he tells WWD.

The collection, developed with the masterminds behind 2(x)ist, includes three styles: elementary, boxers and briefs made of a cotton/polyester/spandex blend; atelier, offering a “conversational waistband” and shirts with adjustable hems; and play, intimates made with a sleek combination of mesh and single-kit jersey.

“It’s smart, sexy and masculine,” Lopez says. “We like to say it goes from the boardroom to the bedroom and everywhere in between.”

To shop the brand ($ 16 and up) — and get a little Lopez eye candy — visit freshpair.com. And expect more gear from the new dad in the months to come. “I’d really like to apply the same philosophy [of RatedM] to fitness apparel,” he shares. “Hopefully this is just the beginning.”

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