The company has been set up by Ronnie Screwvala and will focus on teams, leagues, academies as well as creating IPs and franchises in two or three selected sports
BestMediaInfo Bureau | Mumbai | February 21, 2014
Ronnie Screwvala-led Unilazer Ventures has hired sports marketing veteran Supratik Sen as CEO for Unilazer Sports. Sen joins from Red Bull India where he was National Head for Sports and Events Marketing.
Unilazer Sports will focus on teams, leagues, academies as well as creating IPs and franchises in two or three selected sports.
This ex-national rugby player, who was also a professionally trained footballer and cricketer spent the last five years at Red Bull India leading all their marquee projects with athletes, sports projects and events in the country. Before joining Red Bull, Sen worked with Australian major Repucom.
Sen has also worked with sports, event marketing and media management companies Procam, Percept D’Mark and E-Sense Entertainment. In all, he has over 15 years of experience in sports marketing and talent management. His journey began with Future Hope India that works in grassroot development of sport in Eastern India.
Unilazer Ventures, promoted by Ronnie Screwvala, is a diversified entity with focus on creating ground up businesses and being a strategic equity investor in others. Unilazer brings hands-on business experience from its founders backed by an expert team that adds value to strong entrepreneurs/founders in varied aspects of their business growth.
While Unilazer is sector agnostic, it has a leaning to new greenfield and high growth segments like agriculture, healthcare and pharma, education, E-commerce and sectors deeply entrenched in the India consumption story