Box Office 2013: 6 Lessons From Hollywood’s Biggest Summer Ever
Marvel
This summer’s box office tally was a record-breaking $ 4.75 billion, so why is Hollywood so glum?
Well, there’s still the perception out there that this was a summer of big, expensive, face-planting flops, and there were dire warnings all summer that the studios should change the way they do business or risk going under, since American viewers seem tired of recycled blockbusters and 3D gimmickry. Even the hit movies, like “Star Trek Into Darkness” and “Man of Steel,” had some fans griping all summer about how over-the-top they were.
But, in the end, everyone still went to the multiplexes. You may be going into the fall feeling queasy about all those bloated, disposable nothingburger movies you indulged in over the summer, but the takeaway for the industry and its accountants is far different. Here are the lessons they learned that will be guiding them for summers to come.
1. It’s hard to go wrong with destroying the world. “World War Z,” “After Earth,” “Pacific Rim,” “Elysium,” and even the jokey apocalypses in “This Is the End” and”The World’s End” were hits (though some were bigger hits abroad than here; more on that, below). Audiences didn’t seem to tire of imagining their own doom. Just this past weekend, two months after its release, “This Is the End” came back to 2,000 theaters and grabbed another $ 2 million.
2. Low-budget horror is a gold mine — if you do it right. “The Purge” earned $ 64 million; “The Conjuring” did even better, at $ 135 million and counting, nearly two months after its release. But you really have to scare people. “You’re Next” didn’t quite cut it, stalling out around $ 17 million.
3. Raunchy, R-rated comedy is also a gold mine — if you do it right. Summer is supposed to be for kids? Sure, as long as Pixar can keep ’em happy. Elsewhere in the theater, however, there were plenty of older teens and adults going to see envelope-pushing, raunchy comedies like “The Heat,” “We’re the Millers,” “This Is the End,” “The World’s End,” “Kevin Hart: Let Me Explain,” and even “The Hangover: Part III,” the third installment of the movie that launched this mini-trend. Still, as with horror, the execution had to be there, or else you got a box-office dud like “Kick-Ass 2.”
4. Make the movies China wants to see. Sorry, Americans, but you’re not the audience Hollywood is trying hardest to please anymore. Overseas earnings now make up the bulk of many movies’ take, and they saved more than one film this summer that flopped domestically (“After Earth,” “The Hangover Part III,” “Pacific Rim”). And, in many cases, the foreign audience Hollywood most wants to please is China. The country has relaxed quotas on non-Chinese films exhibited in the country and has been on a theater-building spree, meaning that its going to eclipse the U.S. as Hollywood’s largest market within a few years. Already, Hollywood is catering to China by making more 3D movies (we may be sick of them here, but the novelty hasn’t worn off there yet) and by inserting Chinese actors into casts. This was done clumsily in “Iron Man 3,” in a special version only Chinese audiences saw -– and laughed at –- but the integration will be more overt in the future, as in the upcoming “Transformers: Age of Extinction,” where some actors will be chosen via a Chinese reality-competition TV show. So get used to movies marked by big action spectacles, thin plotting and characterization, and not too much dialogue — that is, movies that translate well to the rest of the world.
5. The conventional Hollywood wisdom that favors safe sequels and reboots over risky originals? Pretty much validated. The top five grossing movies of the year (to date) are “Iron Man 3,” “Despicable Me 2,” “Man of Steel,” “Monsters University,” and “Fast & Furious 6.” Not far behind are “Star Trek Into Darkness,” “The Great Gatsby,” “Grown Ups 2,” “The Wolverine,” and “The Hangover Part III.” On the flip side were the flops, of which most were original films and would-be franchise launchers, like “The Internship,” “R.I.P.D.,” and “The Mortal Instruments: City of Bones.” Yes, some original movies did well, like the low-budget horror films and R-rated comedies mentioned above, as well as sleeper hit “Now You See Me.” (So did “World War Z,” arguably an original movie, since most people were unfamiliar with the source novel, whose narrative the film largely abandoned anyway.) And some sequels and remakes flopped (“The Lone Ranger,” “Red 2,” “Kick-Ass 2”). But the dire predictions made by the likes of Steven Spielberg, George Lucas, and producer Lynda Obst that the system would implode if there were three or four big flops in a row proved to be unfounded. Most of the movies performed as industry experts and even casual observers predicted they would. As a result, you can expect the multiplex to be full of remakes and Roman numerals for at least the next couple of summers.
6. There are still hungry audiences out there for alternative fare and they’re not being served. It was a good summer for counter-programming, especially at the art-house, where viewers made modest hits out of such grown-up movies as “Before Midnight,” “Mud,” “Fruitvale Station,” and especially “Blue Jasmine,” the Woody Allen drama that has topped $ 25 million to date and shows little sign of slowing down. There’s also “Lee Daniels’ The Butler,” which topped the charts for three weeks and is approaching $ 100 million, proving that people will come out in massive numbers to support a serious historical drama, even in the summer. Finally, there’s “Instructions Not Included,” the bilingual comedy that’s scored $ 20 million in its first 10 days of release, proving that there’s a hungry Latino audience out there that Hollywood has pretty much never noticed. There’s money to be made catering to people other than teenage boys, if Hollywood can just figure out how to reach them with the stories they want to see told.
Gallery | Best Movies of 2013 (So Far)
25. ‘The Great Gatsby’
Why We Loved It: A bore or an overwhelming spectacle, an inventive re-imagining or an insult to the novel — Baz Luhrmann’s adaptation was called each by critics and audiences alike. Yet regardless of whose team you’re on, it must be said that “The Great Gatsby” is a bold endeavor that succeeds in being what it purported to be: a Baz Luhrmann film. The movie is filled with dizzying, dazzling extravagance and a mesh of the modern and the classic. While it has its flaws, “Gatsby” still brings a daring new vision to our era of uninspired remakes and adaptations. — Erin Whitney
24. ‘Room 237’
Why We Loved It: The year’s most bizarre documentary explores Stanley Kubrick’s “The Shining” and “what it really means,” but not in any way you’re expecting. Presenting several extensively researched (conspiracy) theories using nothing but film clips ranging from Kubrick’s entire filmography to classic Westerns to ’80s slashers, the film becomes a hypnotic display of evidence that will put you in a trance as you weigh all the possibilities. Was “The Shining” a metaphor for the massacre of Native Americans? Was it a confession that Kubrick helped NASA fake the moon landing? Everything you’ll hear in “Room 237” will sound both outlandish and true, demonstrating that no two people see a movie the same way. — Erick Larnick
23. ‘Now You See Me’
Why We Loved It: While the reviews for this magical heist movie were not the best, it struck a nerve with audiences (it received an A- on CinemaScore), and we can understand why. In a summer filled with sequels and superhero epics, it was somewhat refreshing to have a movie with a unique script and premise thrown into the mix. And aside from Morgan Freeman (who, admit it, everyone enjoys watching on-screen), the movie featured one of our favorite underrated and often overlooked actors, Mark Ruffalo (sorry, Jesse Eisenberg). — Laura Larson
22. ’42’
Why We Loved It: Jackie Robinson’s story is a compelling one, even for non-baseball fans. The movie appealed to the history-buff in us, and gave us a glimpse into the life and internal struggle of a man who stands for so many different things to so many different people. We loved being introduced to talented newcomer Chadwick Boseman (Robinson), whom we predict we’ll be seeing a lot more of in the near future, and it was also refreshing to see Harrison Ford in a somewhat out-of-the-box role as MLB chairman Branch Rickey. — Dana Taddeo
21. ‘World War Z’
Wy We Loved It: Everyone was predicting “World War Z” to be an absolute disaster, what with the reshot ending and rumored fight between its director Marc Forester and star/producer Brad Pitt. Lucky for us, we were all wrong. Instead of a mess, we got a miracle — a harrowing, relatively small-scale apocalypse film featuring a worldwide zombie attack. Sure, it wasn’t like the book (the film was based on Max Brooks’s novel), but it never was going to be. “World War Z” stood on its own, which is a testament to everyone involved — Brad Pitt in particular, who helped drag this thing across the finish line. — Alex Suskind
20. ‘The Heat’
Why We Loved It: Sandra Bullock and Melissa McCarthy paired up as tough and funny cops? We’re sold! We’ve wanted to be BFFs with McCarthy ever since her Oscar-nominated turn in “Bridesmaids,” and we’ve wanted to hang out with Bullock since, well, forever. Putting these two in a comedy together was a no-brainer. Though “The Heat” has its critics, the movie was filled with laugh-out-loud moments, and it was awesome to see a buddy-cop film feature two strong female leads for a change. — D.T.
19. ‘The Bling Ring’
Why We Loved It: Sofia Coppola does not force an opinion of her characters in “The Bling Ring,” she shows them for what they are: shallow, soulless, and apathetic. While this may make them, and the film itself, less compelling than your typical Hollywood fare, it offers a closer, more honest telling of a true story. Free of extol or harsh criticism, Coppola shows us the fame-obsessed culture we live in, revealing an underlying loneliness and desire for attention that flows through each of her films. Instead of satirizing a current culture like “Spring Breakers” or sympathizing with it like “Frances Ha,” “The Bling Ring” simply puts our times in front of the mirror. — E.W.
18. ‘Warm Bodies’
Why We Loved It: With swoony vampires and werewolves running amok in Hollywood these days, it’s refreshing to see a shuffling, slouchy, undead teen — especially one played by handsome British actor Nicholas Hoult — fall for the girl instead. A genius riff on the massively popular zombie genre, as well as a nod to “Romeo and Juliet” and a commentary on our technology-obsessed culture, “Warm Bodies” succeeds as both a rom-com and a spoof, served up with a side of suspense. — L.L.
17. ‘Pain and Gain’
Why We Loved It: It’s vintage Michael Bay, but more in line with the “Bad Boys” series than his bloated mega-budget spectacles like “Transformers” or “Pearl Harbor.” Mark Wahlberg, Anthony Mackie, and Dwayne “The Rock” Johnson star as a trio of steroid-injecting gym rats and amateur criminals, whose kidnapping plot quickly escalates into a drug-fueled spectacle of torture, gun battles and twisted dark humor. You know what you’re going to get with Bay at this point (id-driven alpha male escapism with a sexy music video style), but “P & G”‘s secret weapon is Johnson, who pushes his charisma to new limits. — E.L.
16. ‘Side Effects’
Why We Loved It: Steven Soderbergh’s slick thriller hinges on something truly unexpected: Channing Tatum, the director’s current go-to man (“Magic Mike,” “Haywire”), doesn’t make it through the first hour. But that’s not why we enjoyed the film. More than making up for the untimely loss of those abs are brilliant performances from Rooney Mara and Jude Law — Mara, as Tatum’s disturbed widow, and Law, her psychiatrist. One of the apparent side effects of the movie is an inability to glimpse the characters’ true intentions until the very end, which is a serious feat of intrigue in this age of transparent villains and too-obvious “twists.” — L.L.
15. ‘Blue Jasmine’
Why We Loved It: Fans of Cate Blanchett, rejoice! If you want to see the powerhouse actress in a role where she’s blubbering and dishevelled instead of secure and godlike, then this is your movie. Many critics are calling this Woody Allen’s best film in a long while, and we’re inclined to agree. Great performances and a fun premise make this a wonderful movie treat. — Chris Jancelewicz
14. ‘The Conjuring’
Why We Loved It: Like an ice cold drink after a desert trek, “The Conjuring” is that sweet find after a sour slate of horror films — and it has surely been a bad drought lately. James Wan’s film doesn’t necessarily do anything wholly new, it just does everything right. Both an homage and a reworking of horror gimmicks, the film refrains from overindulging (as many do) and instead teases the audience with brief scares until the tension is so high it’s past its boiling point. While its creepy faces, unnerving noises, and disturbing tales are indeed scary, the most terrifying part of “The Conjuring” is the unrelenting anxiety it creates and leaves you with. — E.W.
13. ‘Mud’
Why We Loved It: Matthew McConaughey’s career renaissance continues with a lyrical Southern suspense about lost love, lost innocence, and a rickety old boat hanging in a tree. McConaughey is the titular Mud, a mysterious drifter hiding out on a coastal island and on the run from the law, who recruits two young boys in his quest to reunite with his long-lost love (played by Reese Witherspoon) then escape to freedom. With Mud being pursued by dangerous bounty hunters, the boys learn hard truths about heartache, sacrifice, and the pain that is felt with growing up. — E.L.
12. ‘Pacific Rim’
Why We Loved It: Sure, it’s loud, but Guillermo del Toro’s Kaiju vs. Jaeger sci-fi epic is also a rollicking CGI spectacle featuring some seriously impressive acting, courtesy of Idris Elba, Charlie Hunnam, and an ass-kicking Rinko Kikuchi. As far as canceling the apocalypse goes, this movie is pure, unbridled, edge-of-your-seat entertainment. — L.L.
11. ‘Before Midnight’
Why We Loved It: It’s hard to find a film that depicts the raw emotion of falling in love. However, Richard Linklater’s “Before” trilogy has managed to do it three times. In the third and (possibly) final installment, we once again meet up with Celine (Julie Delpy) and Jesse (Ethan Hawke), now 18 years after the two first ran into each other on a train to Vienna. They’re now married with kids and facing the same types of issues most middle-aged couples face. And that’s what’s so special about this movie and its predecessors: they’re real, they’re vulnerable, and they are unequivocally devoted to its two main characters, who you can’t help but fall in love with yourself. — A.S.
10. ‘Fast And Furious 6’
Why We Loved It: The sixth (!) installment of this unlikely hit franchise had everything we wanted: guns, explosions, Vin Diesel jumping over a highway, a kickass fight between two kickass ladies (Gina Carano and Michelle Rodriguez), a car taking down a plane, and Dwayne “The Rock” Johnson. The best thing about “Fast 6” though, was that it didn’t take itself too seriously. This film knew exactly what it was — a big, fun action-packed heist flick made for the masses. Plus, Diesel and the Rock teaming up for the movie’s final fight sequence was the kind of stuff action film junkie dreams are made of. — A.S.
9. ‘Star Trek Into Darkness’
Why We Loved It: A mile-a-minute roller-coaster ride, “Star Trek” is a summer blockbuster crafted for Trekkies and non-Trekkies alike. Don’t know who Khan is? Doesn’t matter. The movie still boasts countless action scenes and amazing special effects. Of particular resonance is the now-infamous “space jump” scene, which is about as heart-pounding as they come. — C.J.
8. ‘Monsters University’
Why We Loved It: It’s easy to be skeptical of prequels, but Pixar successfully avoids any pitfalls by focusing on the friendship of Mike and Sully. Billy Crystal and John Goodman’s scare pros are second only to Buzz and Woody when it comes to great cartoon duos, and this story exploring their origins as freshman rivals is packed to the brim with hilarious college humor, colorful creative design, and character-driven warmth that will bring a smile to your face. “Monsters U” is one of those rare movies that is magically crafted to rouse pure joy out of audiences, young and old. — E.L.
7. ‘Spring Breakers’
Why We Loved It: “Spring Breakers” is not only commendable for its hilarious moments, its honest depiction of girl and party culture, and its bold cinematography and soundtrack. Harmony Korine’s film is ultimately brilliant for creating a discomfort in the audience, causing them to question their reactions as they revel in nostalgia, shake heads in disgust, or embrace it with laughter. “Spring Breakers” becomes whatever the audience allows it to be as Korine probes his viewers as much as he does his characters, reminding us that we can (and more importantly, should) laugh at our culture’s absurdities. — E.W.
6. ‘This Is The End’
Why We Loved It: Every Apatow-ian mainstay, plus cameos by celebrities from Rihanna to Emma Watson? Obviously “This Is the End” would be on our best movies of the year list. It was awesome to watch the likes of James Franco, Jonah Hill, and Seth Rogen play exaggerated versions of themselves, especially because alternate universe Franco was obsessed with Rogen, which allowed for some of the movie’s funniest moments. The comedy also marked the directorial debut of writing duo Rogen and Evan Goldberg, a team we think should step behind the camera more often. — D.T.
5. ‘Man of Steel’
Why We Loved It: Rebooting a superhero franchise can be tricky. But rebooting one that is considered the godfather of superhero films? That is downright impossible. Unless, of course, you’re Zack Snyder, who managed to pull off a spectacular retelling of Superman in this summer’s “Man of Steel.” The latest incarnation of Krypton’s most famous story featured an all-star cast, with Henry Cavill as the titular hero, Russell Crowe as Jor-El, Kevin Costner as John Kent, Diane Lane as Martha Kent, and Amy Adams as Lois Lane. In addition to the beautiful effects and explosive action sequences, the film featured our favorite villain of 2013 in General Zod (Michael Shannon). Seriously, Michael Shannon should play every villain.
4. ‘Despicable Me 2’
Why We Loved It: Besides our favorite gibberish-talking creatures, the Minions, we loved seeing the softer, yet just as hilariously unenthusiastic side of former super-villain Gru (Steve Carell). Adding Kristen Wiig to the cast as Gru’s partner in anti-crime didn’t hurt “Despicable Me 2″‘s appeal either. The movie also hit a nerve with families, specifically the non-traditional ones — you’d be had-pressed to find a family more unusual than one made up of a reformed villain and his three adopted daughters — and we can definitely appreciate that. — D.T.
3. ‘Fruitvale Station’
Why We Loved It: While this movie has a few clichés and flaws, you really want to see it for Michael B. Jordan’s performance. It’s not very often that a young actor possesses such undeniable charisma. He lights up the screen in every single scene he’s in (which is, thankfully, most of the movie), and the tragic ending is absolutely devastating. This is a poignant movie for racially contentious times. — C.J.
2. ‘The Place Beyond the Pines’
Why We Loved It: Surprisingly raw and the kind of movie that goes in a totally different direction than you expected, “Place Beyond the Pines” is a fascinating multi-generational story about families beset by legacy and expectations. Spread across three separate-but-interacting plotlines, the format of this film is refreshingly original. But the what really cements it as our No. 2 flick is its all-star cast, which features Ryan Gosling as a a motorcycle-riding bank robber, Eva Mendes as a strong single mother, and Bradley Cooper as a young, conflicted police officer. — C.J.
1. ‘Iron Man 3’
Why We Loved It: The Iron Man we saw in the first two films was cunning, brash, and brave — the product of a billionaire playboy genius looking to do some good in the world. However, for the third installment, we saw a new version of Tony Stark’s alter ego. This was a vulnerable Iron Man, one worried about the effects saving the planet was having on himself and his family. Brought to life by the always excellent Robert Downey Jr. — who once again proved why he was born to play this role — “Iron Man 3” ended up being a superhero movie for the ages, filled with the type of emotion normally reserved for more “serious” fare. Bonus points go to Ben Kingsley, who gave us one of the most interesting superhero villains we’ve ever seen in the Mandarin. It’s rare that a superhero flick, let alone the third installment in a franchise, can surprise us. This one did. — A.S.
