David Beckham Kicks Off Media Company Studio 99, Partners

David Beckham is launching his personal media firm, kicking off his newly-formed content material studio to develop documentaries, TV exhibits and different media referred to as Studio 99, a consultant for Beckham instructed TheWrap.

On Wednesday, Beckham signed with WME, and the studio can also be partnering with LeBron James and his media firm Uninterrupted, which the NBA star based along with his enterprise associate Maverick Carter. As a part of Studio 99’s preliminary slate, the 2 corporations are co-producing a documentary about Inter Miami CF, a Major League Soccer growth staff that Beckham is a co-owner of and that may start its season in spring 2020.

Studio 99 additionally has an preliminary slate of different documentaries in improvement on sports activities, vogue and journey, a few of which is able to characteristic Beckham. The firm may also produce branded content material for Beckham’s Haig Club whiskey, for the digital soccer platform Otro, and can handle the content material creation for Beckham’s social media channels.

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Beckham co-founded Studio 99 with David Gardner, the managing director of Beckham’s David Beckham Ventures, and Nicole Howson, who will change into Studio 99’s managing director.

Studio 99 is known as for Beckham’s 1999 championship season with Manchester United, in addition to the 12 months during which he married his spouse, Victoria Beckham, and had their first youngster.

The firm is at present primarily based in London alongside David Beckham Ventures.

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News of the launch of Beckham’s Studio 99 was first reported by Variety.