DID Little Masters at ZEE TV wins the TRP Race

These days the Television channels are overflowing with the reality shows like Chak Dhoom Dhoom at Colors, Zara Nachke Dikha at Star Plus and Indian Idol 5 at Sony but the Dance India Dance Li’l Masters at ZEE TV has gained maximum Television Rating Points, TRP.

According to television audience measurement (TAM) analysis, DID L’il Masters made it to outstanding 6.7 television rating beating Colors’ Chak Dhoom Dhoom that is also based on the same concept of children’s dance show but could gather TRP of only 4.4.

Nitin Vaidya, business head, Zee TV & COO – ZEEL, said, “We are overwhelmed by the roaring response our viewers have given to the very first episode of DID L’il Masters.”

He added, “Since we were extremely confident about DID Li’l Masters and had full conviction in its format, we decided to keep out of the marketing clutter generated by the competition. Instead, we leveraged on the equity of the brand and just let our content do the talking.”

Indian idol has rating of 3 while Zara Nachke Dikha season 2 that has judges like Bollywood actress Shilpa Shetty, actor Arshad Warsi has been dropped with lowest rating of 2.4.