‘Ek Tha Tiger’ at Mumbai Local Railway Stations

A 15-second sound clip in the form of announcements is being played at 125 local railway stations across Mumbai

BestMediaInfo Bureau | Delhi | August 21, 2012

EkTha Tiger is leaving no stone unturned when it comes to grabbing the attention of the audiences. EK Tha Tiger has gone all out on its posters and advertisements; the latest novelty in the campaign is railway promotions like never before.  Keeping in mind the fan following of Salman, Yash Raj Films has introduced a whole new approach to communicate and reach to their fans.

Salman Khan is promoting the action packed romantic film at 125 local railway stations across Mumbai in the form of announcements. He has recorded a 15 second sound clip that’s being played as an announcement on the railway platforms. This innovation by Yash Raj Films has been very well received as the railway commuters can’t stop raving about hearing Salman with his quirky humor while catching their daily train.

Released on the August 15, Salman Khan and Katrina Kaif starrer, EkTha Tiger, recorded nett business of Rs 100 crores in first 5 days (Aug 15-19) before Eid.

The announcement:

Bollywood@BestMediaInfo.com