GEC Watch: All Hindi GECs fall; Life OK loses most

Kumkum Bhagya on Zee TV was the only show across weekday and weekend programming to register growth in Week 31 of TAM 2014

BestMediaInfo Bureau | Delhi | August 8, 2014

Week 31 of TAM 2014 was a bad week for Hindi general entertainment channels with all the leading GECs losing eyeballs. Life OK lost maximum 50 TVM in its gross viewership while Zee TV witnessed a marginal drop. There was no change in the pecking order of GECs this week.

According to data sourced from TAM subscribers for Week 31 of TAM 2014 (July 27 – August 2) for CS 4+, HSM markets, Star Plus continued to lead the Hindi GEC genre followed by Zee TV at No. 2 and Colors at No. 3. Life OK, Sony and SAB TV remained at No. 4, No. 5 and No. 6, respectively.

Star Plus continued to lead the pack with a gross viewership of 677 GTVMs, a drop of 32 GTVM from last week. Despite the drop in its viewership, the channel’s relative share grew to 28.92% (last week 709 TVM with 28.70% relative share).

Zee TV recorded a gross viewership of 438 GTVM while its relative share shot up to 18.71% (last week 439 TVM and 17.77% relative share).

Colors too dropped by 23 TVM this week and the channel slipped to 375 GTVM with a relative share of 16.02% (last week 398 TVM with 16.11% relative share).

Life OK lost maximum eyeballs this week but the channel retained its No. 4 position. By losing 50 TVM, it recorded a gross viewership of 311 GTVM and a relative share of 13.28% (last week 361 TVM and 14.62%).

Sony too witnessed decline in its viewership this week and recorded 275 GTVM with a relative share of 11.75% (last week 288 TVM and 11.66% relative share).

SAB TV’s gross viewership was recorded at 265 GTVM with a relative share of 11.32% (last week 275 TVM and 11.13% relative share).

The decline in viewership of GECs was triggered by poor performances of their shows across weekdays and weekend. Except ‘Kumkum Bhagya’ on Zee TV, no other show managed to add eyeballs this week.

This week also witnessed SAB TV’s ‘Tarak Mehta’ going out from the top 10 weekday shows making way for Color’s ‘Sasural Simar Ka’. Besides, this week’s only show with more eyeballs, ‘Kumkum Bhagya’ entered the top 5 club and claimed No. 4 position.

Weekday toppers (all data in TVM, 000000’s)

Diya Aur Baati Hum on Star Plus continued to lead the weekday programming with an average viewership of 9.3 TVM (last week 10.4 TVM).

Star Plus’ epic series, Mahabharat, held No. 2 position in the third consecutive week. The show garnered 9.1 TVM this week (last week 9.3 TVM).

Jodha Akbar on Zee TV too held No. 3 position with an average viewership of 8.6 TVM (last week 8.6 TVM).

Kumkum Bhagya on Zee TV jumped two positions to No. 4. The show garnered an average viewership of 7.5 TVM this week (last week 7.4 TVM).

Star Plus’ Yeh Rishta Kya Kehlata Hai slipped one position to No. 5. The show recorded an average viewership of 7 TVM (last week 8 TVM).

Star Plus’ Saathiya two witnessed drop in its viewership and slipped to No. 6 position. It fetched an average viewership of 6.9 TVM (last week 7.4).

Yeh Hai Mohabbatein on Star Plus held its position at No. 7 despite drop in its viewership this week. The show recorded an average viewership of 5.8 TVM (last week 6.7 TVM).

Qubool Hai on Zee TV rose one position to No. 8 with an average viewership of 5.5 TVM (last week 6.3).

Veera on Star Plus too jumped one position with an average viewership of 5.4 TVM (last week 6 TVM).

Colors’ Sasural Simar Ka entered the top-10 club after a long time with an average viewership of 5.2 TVM (last week 5.3 TVM).

Weekend toppers

Comedy Night with Kapil on Colors continued to lead weekend programming. The show fetched an average viewership of 6.8 TVM (last week 7.2).

Colors’ celebrity dance reality show Jhalak Dikhhla Jaa dropped to 4.4 TVM (last week 4.8).

Sony’s crime series, CID, fetched 3.9 TVM against last week’s 4.2 TVM.

Shapath on Life OK stayed at 2.1 TVM (last week 2.1).

India’s Best Cine Star Ki Khoj on Zee TV dropped to 1.9 TVM (last week 2.7).

Sony’s Entertainment Ke Liye Kuchh Bhi Karega fetched an average viewership of 1.9 TVM (last week 2.2).

Colors’ latest weekend offering, ‘The Anupam Kher Show’, fetched 1.6 TVM in its third week (last week 2.3 TVM).

Sony’s second crime show, Crime Patrol, garnered 1.6 TVM (last week 1.8).

Hatim on Life OK dropped to 1.6 TVM against last week’s 1.7 TVM.

(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB and Sony.)

Info@BestMediaInfo.com