GEC Watch: Star Plus, Zee TV & Life OK gain in Week 25

Colors holds No. 3 position despite a decline in viewership. Sony and SAB TV also lose eyeballs

BestMediaInfo Bureau | Delhi | June 26, 2014

Week 25 of TAM 2014 witnessed improvement in ratings for Star Plus, Zee TV and Life OK while Colors held No. 3 position despite a decline in its viewership. Sony and SAB TV also lost a few eyeballs.

According to data sourced from TAM subscribers for Week 25 of TAM 2014 (June 15 – June 21) for CS 4+, HSM markets, Star Plus added maximum 35 TVM in its gross viewership. Zee TV grew by 24 TVM and strengthened its position at No. 2. Colors retained its No. 3 position despite losing some eyeballs. Life OK remained at No. 4 position followed by Sony and SAB TV at No. 5 and No. 6, respectively.

Star Plus’ strengthened its leadership by adding maximum viewership in Week 25. The channel grew to 661 GTVMs with a relative share of 29.07% (last week 626 TVM with 27.53% relative share).

Zee TV too grew by 24 TVM this week and recorded 400 GTVM. The channel had a relative share of 17.59% (last week 376 TVM and 16.53% relative share).

Colors retained its No. 3 position despite losing some eyeballs this week. The channels recorded 351 GTVM with a relative share of 15.44%. (last week 366 TVM with 16.09% relative share).

Life OK recovered a bit this week from huge loss in last week. The channel fetched a gross viewership of 333 GTVM and a relative share of 14.64% (last week 319 TVM and 14.03%).

Sony witnessed a marginal decline in its gross viewership and dropped to 298 GTVM with a relative share of 13.10%. (last week 300 TVM and 13.19% relative share).

SAB TV too lost some eyeballs this week and dropped to 279 TVM with a relative share of 12.27% (last week 287 TVM and 12.62% relative share).

(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB and Sony.)

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