Kim Kardashian and her mum to front Skechers Shape-ups campaign

Socialite Kim Kardashian and her mother Kris Jenner are set to be the new faces of Skechers Shape-ups toning footwear.

The campaign will be launched in 2011 and it will include a “Shaping Up with the Kardashians” mother-daughter fitness challenge and a holiday giveaway.

Skechers has also unveiled the “Kardashian Collection”, a selection of fitness footwear styles ranging from winter boots to sandals, hand-picked by Kris, Kim, Kourtney, and Khloe.

“My mom and I are thrilled to be joining the Skechers family to help promote health and wellness,” AOL News quoted Kim as saying.

“Shape-ups have already impacted my fitness routine for the better. I am always on the move and never know exactly when I can fit in my next workout.

“Skechers Shape-ups help me get the most out of every step,” she stated.

Her mother Kris added: “The Skechers Shape-ups styles are perfect for the woman on the go.

“As a working mother of six, I am constantly on my feet, running from one appearance to the next, but with Shape-ups, I am always working out, even when I’m working.”