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Participant Promotes Laura Kim to EVP of Marketing


Participant has promoted veteran government Laura Kim to government vice chairman of promoting, the corporate introduced on Tuesday.

Kim, who first joined Participant in 2014, will deal with unbiased and worldwide movies and collection, reporting to Christina Kounelias, Participant’s president of worldwide advertising and marketing.

“Laura has become a good friend and trusted colleague for the past five years that we have worked closely together,” Kounelias stated in a press release. “Her vast knowledge and deep expertise in independent, specialty and international films is second-to-none, contributing greatly to the success of our films. Her strategic thinking, great devotion to mentorship and genuine passion for impact and the issues match Participant’s core values, and on behalf of everyone at the company, we are thrilled to recognize her numerous contributions with this promotion.”

“I am excited to be working on films and series that move me and that challenge us to try harder and do better,” Kim added. “I feel especially lucky to do this with people who inspire me and with filmmakers whom I respect.”

Kim first joined Participant as SVP in 2014. While at Participant, she labored on movies as “American Factory,” “A Fantastic Woman,” “Spotlight,” “CitizenFour,” in addition to “Monos,” “Human Flow,” and the Oscar-nominated movies “The Look of Silence” and “RBG.”

Most lately, Kim spearheaded advertising and marketing efforts on behalf of Participant for such movies as this yr’s Oscar-nominated “Collective,” and the upcoming “Final Account” and “My Name Is Pauli Murray,” which had its world premiere this yr on the Sundance Film Festival.

Prior to becoming a member of Participant, Kim was principal and founding father of Inside Job, a movement image advertising and marketing, public relations and distribution consulting agency, whose shoppers included the Sundance Institute, in addition to campaigns for such Oscar-nominated movies together with “Restrepo,” “Winter’s Bone,” “The Act of Killing,” in addition to “Ida,” “Stories We Tell” and “Gloria.”

Previously, Kim served as EVP of ,arketing for Warner Independent Pictures, the place she labored on the advertising and marketing of movies together with “Before Sunset,” “March of the Penguins,” “Paradise Now,” and Participant’s “Good Night, and Good Luck.”

Kim is a member of the Academy of Motion Picture Arts and Sciences, for which she sits on the Diversity Committee and its A2020 initiative, amongst others; she additionally serves on the Board of Directors for Film Independent.



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