The Disney-Amazon Streaming Standstill: Who Holds The

Who holds the playing cards within the rising streaming squabble between Disney and Amazon? It is dependent upon who you’re asking.

The Mouse House and the tech behemoth are presently in a standoff: Amazon needs a reduce of Disney’s advert stock — as much as 30% — from its array of streaming apps, the Wall Street Journal reported on Thursday. Disney isn’t going for it, and it’s the explanation Disney+, its upcoming streaming service, presently received’t be included on Amazon’s Fire TV units when it launches subsequent month.

Industry consultants imagine a possible deal, like all others, will hinge on one factor: leverage. And you can also make a compelling case for every firm having it.

Missing out on Disney+, a service projected to be successful with subscribers proper out of the gate, could be a significant whiff for Amazon, based on Bruce Leichtman, president of Leichtman Research Group. Without it, Amazon’s streaming-device rivals like Roku and Apple TV would stand to reap huge advantages.

“How much leverage does Amazon really have? There are so many other ways people can watch a streaming service,” Leichtman mentioned. “Certainly, Disney or anybody else with a streaming service needs…