Hyundai has an in-film advertising with Don2, with Sonata and the Santa Fe prominently featuring in the film
BestMediaInfo Bureau | Delhi | December 26, 2011
Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer, is set to give new EON owners a year-end top-of-the-line experience with Don2.
Hyundai has an in-film advertising with Don2, with Sonata and the Santa Fe prominently featuring in the film, the company announced today. While Shah Rukh Khan, who is also the Hyundai brand ambassador, is driving a Sonata, Priyanka Chopra rides the Santa Fe, in Don2, the action-thriller released today.
As part of this relationship with King Khan and Don2, Hyundai has launched a value-add drive with EON, the latest stylish and spacious entry level family car from Hyundai — Free Don2 posters will be given to all those who participate in EON test drives being organised at all dealers’ and lucky draws for Don2 couple tickets will be held at each of these outlets.
Arvind Saxena, Director – Marketing & Sales, HMIL, said “As Shah Rukh Khan is associated with Hyundai we want to provide our customers an opportunity to see his new release. Like SRK, the Eon and all our cars are superstars in their given the popularity they enjoy. The Eon campaign is an opportunity for our customers to see their favourite actors in action in Hyundai cars.”
There’s more for all those SRK and Hyundai fans! Hyundai will organise special screenings of Don2 for i20-Uber Trooper Fan Club members in Delhi and Mumbai on December 24 (Saturday) and December 25 (Sunday), respectively.