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In a strongly-worded letter, AIM has urged MRUC to immediately withdraw IRS 2013 as “such faulty reporting of readership numbers can have extremely damaging impact on business, apart from misleading media planners and advertisers”
BestMediaInfo Bureau | Delhi | February 5, 2014
Strengthening the newspapers’ move to withdraw from IRS 2013, the Association of Indian Magazines (AIM) has also called… Continue reading Breaking News: Now AIM threatens to withdraw from IRS 2013
The newspaper groups have urged advertisers and media agencies not to rely upon the recently published IRS results in any way as they are “riddled with shocking anomalies, which defy logic and common sense”
BestMediaInfo Bureau | Delhi | February 1, 2014
The fight is now in the open. Eighteen leading newspaper groups of the country have come together to… Continue reading News Update: 18 top media houses strongly condemn IRS 2013 results; seek withdrawal of survey
It is followed by Hindustan, Dainik Bhaskar, Rajasthan Patrika and Amar Ujala
BestMediaInfo Bureau | Delhi | January 28, 2014
According to the new Indian Readership Survey (IRS 2013) conducted by Nielsen and released by MRUC and RSCI today, Dainik Jagran remains the most read Hindi daily followed by Hindustan, Dainik Bhaskar, Rajasthan Patrika and Amar Ujala. Hari Bhoomi figures in… Continue reading IRS 2013: Dainik Jagran remains most read Hindi daily
