Cheil will handle the Digital part of the media business while Lodestar will handle the rest of the business including ATL. The business is estimated to be worth Rs 500-600 crore
BestMediaInfo Bureau | Delhi | December 24, 2013
IPG Mediabrands is ending the year with a huge bang. Close on the heels of the announcement last week that it had… Continue reading Lodestar-Cheil combine wins Samsung media mandate
The agency won the media investment duties following a multi-agency pitch. The account will be handled by the Maxus Mumbai office
BestMediaInfo Bureau | Mumbai | December 11, 2013
Maxus India has been appointed agency on record (AOR) for Ruchi Soya (Popular Division), including brands Mahakosh, Sunrich and Ruchi Gold. It won the media investment duties following a multi-agency pitch for Ruchi… Continue reading Breaking News: Maxus wins Ruchi Soya media mandate
Sri Lanka’s President Mahinda Rajapaksa, who also heads the ruling United People’s Freedom Alliance (UPFA) which recorded a resounding victory in parliamentary elections, Saturday thanked voters for the strong mandate.
“I had requested all Sri Lankans to elect a strong parliament that could face any international challenge and accordingly a distinguished, historic parliamentary election victory for [...] Continue reading Sri Lanka’s president thanks voters for mandate