Tag Archive: wins


People have been complaining a lot about the recent action-movie titling trend that forgoes any sense of specific flavor and instead just presents the main character’s full name. It’s a curious marketing choice, to be sure, but there really aren’t as many offenders as you might think. A lot of them do seem to start with the letter “J,” though.

With the release of this week’s Jack Ryan: Shadow Recruit (a title… Continue reading Who Wins in a Battle of the Titular Action Heroes: 'Jack Ryan,' 'John Carter,' 'Jack Reacher,' 'Alex Cross' or...?

Here’s your 3-day box office returns (new releases bolded):

1. Lone Survivor – $ 38.5 million

2. Frozen – $ 15.0 million

3. The Wolf of Wall Street – $ 9.0 million

4. American Hustle – $ 8.6 million

5. The Legend of Hercules – $ 8.6 million

6. The Hobbit: The Desolation of Smaug – $ 8.0 million

7. August: Osage County – $ 7.3 million

8. Saving Mr. Banks – $

The other agencies that participated in the pitch are Mindshare, Dentsu and incumbent agency Havas Media

BestMediaInfo Bureau | Delhi | January 10, 2014

madison_mediaPlatinum Media, a part of Madison Media Group, has started 2014 with a bang winning the account of Lafarge India in Kolkata in a multi-agency pitch. The other agencies that participated in the pitch are Mindshare, Dentsu and… Continue reading Madison wins Lafarge Cement media AOR

Cheil will handle the Digital part of the media business while Lodestar will handle the rest of the business including ATL. The business is estimated to be worth Rs 500-600 crore 

BestMediaInfo Bureau | Delhi | December 24, 2013

Samsung-logo

IPG Mediabrands is ending the year with a huge bang. Close on the heels of the announcement last week that it had… Continue reading Lodestar-Cheil combine wins Samsung media mandate

The agency won the media investment duties following a multi-agency pitch. The account will be handled by the Maxus Mumbai office

BestMediaInfo Bureau | Mumbai | December 11, 2013

Maxus-RuchiMaxus India has been appointed agency on record (AOR) for Ruchi Soya (Popular Division), including brands Mahakosh, Sunrich and Ruchi Gold. It won the media investment duties following a multi-agency pitch for Ruchi… Continue reading Breaking News: Maxus wins Ruchi Soya media mandate