Google TV, a new experiment mixing web and entertainment

Google Inc has launched new software that aims at those viewers who wish to use the Internet and wants to see the advertisements as well. This way there will be more revenue generation for the search engine.

This new tool is called Google TV and it will work with collaboration from Intel Chip and Logitech International SA.

There is a growing demand for web-based programming and information on TV screen. Google wants to target such consumers as it already enjoys a larger share of online advertisements. Now it wants to have a larger share of about $1.75 billion from TV-ad market.

Thus Google TV wishes to function as entertainment hub and it will enable the viewers to have a access to channels and record shows as well as visit the websites from one place on the TV screen.

Rishi Chandra, a product manager at Google has said that the company wants to get the experience of the product and then it will think how ads can work better for this new TV.