General
IndiaCast UTV channels to be available on a la carte on Dish TV, rules TDSAT
The tribunal orders both the parties for follow TRAI guidelines. IndiaCast UTV asked to stop running the advertisement against Dish TV
BestMediaInfo Bureau | Delhi | December 20, 2013
Both the parties immediately moved to TDSAT (Telecom Disputes Settlement Appellate Tribunal) that ordered both the parties to follow TRAI guidelines. As per the order, Dish TV will have to offer IndiaCast UTV channels on reference interconnect offer (RIO) terms and on a la carte basis. Dish TV was ordered to modify the scroll advertising its ‘on request’ offer saying the IndiaCast UTV channels are available on a la carte basis.
At the same time, the tribunal ordered IndiaCast UTV to stop running the advertisement against Dish TV.
Speaking to BestMediaInfo.com, Anuj Gandhi, CEO, IndiaCast UTV, said, “I want both the parties to follow the regulations set by TRAI as ruled by TDSAT. If the channels are run a la carte, please run them a la carte and pay me accordingly. If you are running channels on pack, then you have to pay me on that pack. We are satisfied with TDSAT judgement.”
In a statement issued to media after the TDSAT judgement, Dish TV too claimed victory. Its statement said: “The TDSAT has disposed of the petition of IndiaCast and has upheld the On Request Scheme of Dish TV where the channels of IndiaCast will be provided by Dish TV to its subscribers on ala carte basis. On the petition of Dish TV, the TDSAT has also directed IndiaCast to stop publishing advertisements against the ORC scheme of Dish TV. Dish TV has also been allowed to run the scrolls publishing the ORC scheme by mentioning that the channels will be available on ala carte basis.”
Info@BestMediaInfo.com