Kelly Osbourne Madonna Material Girl Spokesmodel

We hear Kelly Osbourne is set to replace wildchild Taylor Momsen as the new face of Material Girl, the clothing line that Pop Queen Madonna launched with her 14-year-old daughter Lourdes last summer.

Kelly — who co-hosts E!’s Fashion Police — is expected take over the Material Girl spokesmodel role from the Gossip Girl actress this spring, after the brand launched an online appeal to fans to choose their preferred celebrity ambassador for the label.

“Kelly’s always been a massive fan of Madonna and recently heard Lourdes idolised her, which she was very flattered by. It’s a huge coup,” a close friend of the pop rock princess divulged to The Sunday Mirror.

The new appointment could also help to heal a rift between Madonna, 52, and Kelly’s mother Sharon Osbourne, who famously blasted Madge in 2005, quipping: “She is full of shit. I would like to punch her. She’s a tart.”