KWAN signs on the composer of Kolaveri Di ‘Anirudh Ravichander’

The composer of the nation’s brand new youth anthem will now be exclusively represented and marketed by KWAN

BestMediaInfo Bureau | Delhi | January 6, 2012

KWAN, India’s premier entertainment and marketing company makes another splash in the talent management space by exclusively representing one of India’s youngest, most popular and promising composers in the business – The man behind the latest youth anthem “Why This Kolaveri Di” – Anirudh Ravichander. Anirudh has shot to instant fame with the viral hit “Why This Kolaveri Di” and is definitely one of India’s strongest and most promising musical prodigies.  KWAN will look handling all of Anirudh’s commercial ventures ranging from music compositions (for films, ads and television) to live performances

What started as a tune in music director Anirudh Ravichander’s mind, actor Dhanush’s spur-of-the-moment lyrics, easy setting and all of 20 minutes is all it took to come up with a song which got an entire nation swinging to it. The quirky “Why this Kolaveri Di” became an overnight viral hit on the internet and took the social media by storm. CNN video announced the song as the most searched track of 2011 on YouTube garnering a jaw-dropping figure of over 30 million hits as of January 1, 2012 on YouTube, trending extensively on Twitter, thousands of posts on Facebook and amplified by the extensive mainstream media coverage. Besides Kolaveri, the entire album has become the No. 1 selling album with tracks that are topping Tamil charts week after week.

Talking about their latest sign up, Anirban Das Blah, MD KWAN says, ”For us at KWAN, representing the most promising musical sensation, Anirudh Ravichander was a complete no brainer given the impact he has created with one of the most popular tracks of 2011 – Why This Kolaveri Di. The success of Anirudh’s debut album and the stir created even reminds you of A R Rahman’s debut album Roja and it’s unparalleled popularity back then. It’s fascinating to see how someone as young as Anirudh has managed to catch the pulse of the nation and has thus become one of the most sought after young talents. Infact, Anirudh is almost on the verge of signing his first Hindi film deal and second Tamil film assignment. Together, we hope to take the magic created by Anirudh and his debut album to the next level.”

Commenting on his association with KWAN, Anirudh Ravichander said, “When I met the team at KWAN who came across and spoke to me about their expertise and vision for me, I was comfortable trusting them with my career as their thought process was well in line with mine. I hope to have a solid and long term association with KWAN.”