Narendra Modi’s interview on India TV shatters all ratings records

According to TAM data, 74% per cent of Hindi news television viewers in India were watching the show at one point of time

BestMediaInfo Bureau | Delhi | April 18, 2014

Narendra Modi in Rajat Sharma’s Aap Ki Adalat on India TV. Click on the image to watch the promo.

Narendra Modi featuring in Aap Ki Adalat – Special Episode broke all TV news viewership records. The Saturday, April 12, telecast of the show on India TV got an all-time high market share. According to TAM data for Week 15, 74 per cent Hindi news television viewers in India were watching this show at one point of time.

As per TAM data sourced from subscribers, for the two hours when Aap Ki Adalat with Narendra Modi was aired from 10 PM to midnight on Saturday, the total TVT (000s) generated by the Hindi news genre was at 3,135, whereas India TV alone contributed 2,036 TVT. Topping the charts with 65 per cent relative share, India TV alone doubled the entire Hindi news genre put together.

On the stickiness front, India TV measured in at more than six times than the nearest competitor with 37 minutes of Time Spend per Viewer during those two hours.

In reach, India TV clocked the highest reach of almost 57 lakh viewers watching the original run.

As per TAM data, there was an even stronger build-up from 10:30-11:00 Pm during the telecast. The total TVT (000s) generated by the Hindi News genre was 3,588 during this half-hour, whereas India TV alone contributed 74 per cent. Even the relative share in the Hindi news genre soared to 74 per cent during this half-hour. Forty lakh viewers watched the show during this half-hour alone.

Even on YouTube, Aap Ki Adalat with Modi has been a huge hit, clocking 1.78 million views globally till now. #modikiadalat was trending as world’s No. 1 on Twitter while the telecast was on.

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