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News Flash: Adfest 2014: McCann strikes 3 Gold; Creativeland and Grey get a Gold each

India won 14 medals including 5 Gold, 6 Silver and 3 Bronze across nine categories in the Lotus Awards announced on Friday

BestMediaInfo Bureau | Delhi | March 7, 2014

The winners of Interactive, Mobile, Print Craft, Design, Direct, Promo, Press, New Director Lotus (including Fabulous Four) and Film Craft were announced at an Award Presentation at the end of the second day (Friday, March 7) of Adfest 2014, now in its 17^th year, held in Pattaya, Thailand.

Indian agencies picked up a haul of 14 medals including 5 Gold, 6 Silver and 3 Bronze across the nine categories. McCann India scooped up three Gold medals, while Creativeland Asia and Grey got one Gold medal each.

McCann India won its three Lotus Golds for its campaign for Audiobooks in Design and Print Craft categories. Creativeland Asia won Gold for its Frooti campaign in the Film Craft – Direction category. Grey India picked up Gold in Presss – Best of Household Products & Maintenance category.

List of Indian winners:

Entry Title	Brand	Agency	Medal
Direct Lotus
Sub-Category: Low Budget Mailer
Health Capital	Rotract Club Of Mumbai, Shivaji Park	JWT India	Bronze
Design Lotus
Sub-Category: Poster
William Shakespeare/Mark Twain/Oscar Wilde	Audiobooks	Mccann Worldgroup India	Silver
Sub-Category: Point of Sale: Small Scale
William Shakespeare/Mark Twain/Oscar Wilde	Audiobooks	Mccann Worldgroup India	Gold
Print Craft Lotus
Sub-Category: Best Use of Illustration
Ageless Wonder – Man/Woman	Duracell	Grey Worldwide India	Silver
William Shakespeare/Mark Twain/Oscar Wilde	Audiobooks	Mccann Worldgroup India	Gold
Sub-Category: Art Direction
William Shakespeare/Mark Twain/Oscar Wilde	Audiobooks	Mccann Worldgroup India	Gold
Sub-Category: Best Use of Computer Generated Imagery
William Shakespeare/Mark Twain/Oscar Wilde	Audiobooks	Mccann Worldgroup India	Silver
Film Craft Lotus
Sub Category: Directing
The Magic Of Frooti	Frooti	Creativeland Asia	Bronze
Sub Category: Editing
Parallel Journeys	Nike	Jwt India	Silver
Sub Category: Original Music Score
Parallel Journeys	Nike	JWT India	Silver
The Magic of Frooti	Frooti	Creativeland Asia	Gold
Press Lotus
Sub Category: Best Of Household Products & Maintenance
Ageless Wonder- Music/Man/Woman	Duracell	Grey Worldwide India	Silver
Duracell Positive & Negative- Dock/Monkey	Duracell	Grey Worldwide India	Gold
Sub Category: Best of Communication Media & Publications
William Shakespeare/Mark Twain	Audiobooks	Mccann Worldgroup India	Bronze