Orlando Bloom is new face of Hugo Boss’ fragrance

Hollywood actor Orlando Bloom has become the new face of Hugo Boss” new cologne.

The movie star will front the campaign for Boss Orange in Europe.

“It”s a brand I immediately identified with because it has a laid back, spontaneous quality I relate to,” the Daily Express quoted him as saying.

Meanwhile, actress Sienna Miller has become the face of Boss” new women”s fragrance in Europe.