If you’re going to spend millions of dollars on a Super Bowl commercial, you might as well do something special and have a well-known director at the helm. Many of the ads playing during Super Bowl LI are indeed from established filmmakers. And for a special distinction this year two of the spots will be produced and broadcast live, one by Peter Berg and another starring Adam Driver.
Mercedez Directed by the Coen Brothers (The Big Lebowski, No Country for Old Men, Hail Caesar!) Starring Peter Fonda with a nod to his role in Easy Rider
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Wix Directed by Louis Letterrier (The Transporter, The Incredible Hulk, Now You See Me) Starring Jason Statham (The Transporter) and Gal Gadot (Wonder Woman)
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Kia Directed by Matthijs Van Heijningen (The Thing) Starring Melissa McCarthy (Bridesmaids, Spy, Ghostbusters)
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Evony: The King’s Return (Top Games) Directed by Henry Hobson (Maggie) Starring Aaron Eckhart (The Dark Knight), Jeffrey Dean Morgan (Watchmen) and Fan Bing Bing (X-Men: Days of Future Past)
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Lexus Directed by Jonas Åkerlund (Spun, Horsemen, Madonna’s “Ray of Light” video) Starring Lil’ Buck (Da Sweet Blood of Jesus) and the voice of Minnie Driver (Good Will Hunting)
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Audi Directed by Aoife McArdle (U2’s Every Breaking Wave)
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Live Commercial Previews:
Hyundai Directed by Peter Berg (Hancock, Lone Survivor, Battleship, Deepwater Horizon, Patriots Day) Starring Joe Montana and Mike Singletary
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Snickers Starring Adam Driver (Star Wars: The Force Awakens, Inside Llewyn Davis, Paterson)