Cheryl Cole’s endorsement sends hairspray sales soaring

Girls Aloud singer Cheryl Cole has boosted the sales of the hairspray she advertises. Cole, as the face of L’Oreal’s Elnett, has boosted the product’s sales in the UK by 14 per cent in 2009, as women rush to copy her ‘big hair’ look. And following on from Cheryl’s lead, hairspray sales in general have