The Failure of Nexus Online Store which is as big as Google, is an yet another testimony of wireless carriers dominance

The closing down of Google’s ‘Web meets phone’ stores paints a true picture of market realities

Computerworld- The news of Google’s stopping sell of its Nexus One Android smartphone could be disappointing for some buyers who were seeing sellout of Nexus One Android smartphone online as an step to curb down the growing dominance of wireless carriers in the smartphone buying process.

The decision which has come in less than 6 months after the launch of online store has shocked the market circle. The impact of this reverse stance taken by Google will create a lasting impression in US smartphone market which is ruled by carriers.

The flip side of the story questions the usability of online sales, as now customers are interested to get their hands on the phone before putting in their cash in buying it. And, many believe that the same vary reason is behind the failure of Google’s online sales concept.

Even Google’s vice president of engineering, Andy Rubin has admitted this in a blog, posted on Friday. On the blog, he writes, “It’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to [choose] from.”

It is not amazing to know that some analysts had foretold about the failure of Google’s online concept citing cost advantage which buying a phone from a carrier offers as it costs around double to buy an unlocked phone than getting the same following the former route (via carrier).

They had also pointed out the unpopularity of unlocked concept in US as compared to Europe, and they came to conclusion that putting cash in buying any electronic gadget on which the buyer have not got its hands on, always proves risky.

As per the statistics, January is the month Google had started selling its Nexus one handset with unlocked costing $529 and at highly slashed pricing of $179 with a two-year contract with T-mobile. Further, there was also available unlocked version of the device with AT & T network.

Though, Google’s online store is still selling Nexus one to customer, but the timeperiod up to which the show will remain on is not clear yet, as once the stock will increase in retail stores, Google will stop selling the handset completely from the web. No wonder, Google’s web presence has come out merely a showcase for android phones, Rubin concluded.

Analyst & Google were giving more waitage to marketing concept involved in selling smartphones online compared to the Nexus One device. But, what is the result is known to all, the device itself is ruling the roost.

Rubin pointed out that Google online store and smartphones capable of accessing the web came out as amazing options to support Google’s core advertising business, and adding the Google has never been the case of making profile on sales of Nexus One hardware.

Google explains involved online philosophy with the blog post, made by Mario Queiroz in January who are vice president of product management. “The goal of this new consumer channel is to provide an efficient way to connects Google’s online users with selected Android devices”, posted on the blog.

Further, he has claimed Nexux One as first device of its kind, ” in what we expect to be a series of products which we will bring to market with our operator and hardware partners and sell through our online store… We expect to add more operators, more devices and more countries in the future…”