Copying Victoria Beckham‘s style is about to become easier—and more affordable.
Target announced Thursday that it has teamed up with Beckham for a capsule collection to be released in the spring of 2017. Victoria Beckham for Target will include more than 200 items, including tops and bottoms for women, plus “corresponding styles for girls, toddler and baby.”
Beckham’s line will range in price from $6 to $70, with most articles costing under $40. Items will be offered in sizes XS-3X for women and NB-XL for girls, toddler and baby. The collection will be available Apr. 9 through Apr. 30, 2017, or while supplies last, and at all Target stores and Target.com. Select pieces will also be sold online for global shoppers via VictoriaBeckham.com.
Target’s designer collaborations are nothing new, as it’s worked with Alexander McQueen, Jason Wu, Kenzo, Lilly Pulitzer, Marimekko, Missoni, Phillip Lim, Prabal Gurung and Zac Posen.
But why did Victoria want to team up with the major retailer?
“For a while now, I have been thinking how great it would be to work on clothes for a customer that either doesn’t want to pay or can’t pay designer prices,” the 42-year-old fashion designer said in an interview with Target.com. “I loved the idea of opening the brand up to a wider audience and being able to share my vision with a broader customer base. So when Target—a company based on accessibility and inclusiveness—proposed a collaboration which combined all of these things, it was an easy decision to make.”
The full collection will be revealed at a later date.
“I have always said that the best way for me to learn about new areas is to work with an expert in that field,” she adds. “In order to do something well, you need to surround yourself with the right people, and the Target team members have been the right people for me. It has been such a pleasure working with their team. What they have provided me with is a really unique opportunity to connect with families across the U.S. I’m so excited for the months ahead, and for everyone to see a collection that I am really proud of.”
Victoria’s Target line will feature familiar silhouettes from her Victoria, Victoria Beckham line.
“From the outset of my brand, I have always designed clothes that I want to wear, and that’s exactly what I have done here,” says Victoria, who launched her namesake label in 2008. “But this time there are also clothes that my daughter [Harper Beckham] would love to wear, too!”
Indeed, this will be Victoria’s foray into childrenswear. It’s something she “wanted to do for a long time,” she says. “…I think the clothes reflect just how much fun I had designing them! Being a mother has helped me understand what’s important when it comes to the category. I have had years of learning that function is often just as important as form, and that children need to be able to feel comfortable and free in what they wear. For me it was really all about finding a balance between the fun elements and the real-life functionality of a garment.”
