Why Stars Are Gushing Over Marni for H&M

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If the stars’ adoration for the new Marni for H&M collection is any indication, the pretty skirts, dresses and separates are going to sell out in no time. Gathering at the Sowden House in Los Feliz, Calif., over the weekend, several stylish celebrities sang the praises of the line, out March 8.

“I love that it’s accessible and affordable,” Drew Barrymore told reporters. “I mean, bottom line, I want to get a bag of clothes for the price of one garment. That’s what shopping is all about for me.”

Mila Jovovich, a friend of Marni designer Consuelo Castiglioni, said she’s “always respected” the brand. “Everyone loves Marni’s prints, everyone loves Marni’s cuts,” she said. “They really know how to bring the best out of a woman. It’s classic, beautifully shaped … it’s almost like rock ‘n’ roll Jackie O.”

Dianna Agron and Jessica Chastain were also on hand to fete the brand, as was Freida Pinto, who might make her way to her local H&M come March 8. “I wouldn’t go out always and buy a designer dress,” she told reporters. “But I do shop at H&M, so it’s nice for me to know that I can have an H&M Marni, and not just a Marni — which would burn a hole in my pocket!” Check out the entire Marni for H&M lookbook at fashionologie.com.

–Reporting by Reagan Alexander

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