Better watch it, Diddy: Everyone’s favorite womanizing fossil is giving the ever-popular Ciroc Vodka a bit of competition at the bar after throwing his support behind Stoli Vodka instead. Hugh Hefner has signed on as the new face of the alcohol brand and is featured prominently in their new “Would You Have A Drink With You?” campaign.

Stoli — which prides itself on being the first imported Russian vodka to the US and first vodka brand to launch a line of flavored vodkas — will be unveiling new limited-edition Stoli flavors in Pomengranik and Ohranj, stamped with the Playboy Bunny logo, available just in time for the holiday season.

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