Mega-chain Best Buy featured teen heartthrob Bieber and elder rocker and Brisk frontman Ozzy Osbourne in the first Super Bowl commercial for the nation’s largest home electronics chain.
Impressive — particularly since just a few months ago, Ozzy faintly had any idea who Bieber was!
“Justin Bieber is the biggest star out there, but that’s not why he’s in the spot,” says marketing chief Drew Panayiotou. “He symbolically represents something important to the brand message.”
Word on the Curb has it that The Biebs pocketed a cool $1 million for barely batting an bang in the 30-second spot.