Teen heartthrob Justin Bieber is teaming up with an unlikely co-star for his Super Bowl Sunday ad debut: None other than the Prince of Darkness Ozzy Osbourne.
Though it was only a few months ago when Ozzy admitted that he has absolutely no idea who Justin is, the musicians co-star in Best Buy’s first Super Bowl ad as the Pittsburgh Steelers take on the Green Bay Packers in next month’s NFL Championship Game.
The electronics giant is trying to appeal to both younger and mature consumers and reportedly forked over somewhere in the neighborhood of $1 million to snag the rock great and the beloved pop crooner.
“Justin Bieber is the biggest star out there, but that’s not why he’s in the spot,” Best Buy’s Marketing Chief Drew Panayiotou explained to USA TODAY Wednesday. “He symbolically represents something important to the brand message. Very rarely do you get a big brand looking to evolve into something else. We want to get this brand to a different place.”
Details of Ozzy and Justin’s 30-second ad have not been released, but it was filmed earlier this month at Universal Studios in Hollywood and is expected to premiere during the third quarter of the Feb. 6 game.
We hear Best Buy has also tapped The Biebs to appear in even more ads and Facebook updates for the retailer throughout the remainder of 2011.