The game is launched by Jump Games, the digital arm of film’s distributor Reliance Entertainment.
BestMediaInfo Bureau | Delhi | August 30, 2011
Jump Games, a leading international publisher of mobile entertainment apps and games has announced the launch of its official game of the most awaited action-romantic movie of the year, ‘Bodyguard’. The mobile game is an adventurous action game based on the movie. The players will don the role of Salman Khan from Bodyguard and play as Lovely Singh, the loyal bodyguard who protects the business tycoon’s daughter Divya Rana the character played by Kareena Kapoor. The player’s task is to find the business tycoon’s enemies and punish them as they plan to harm Divya. The game has easy to use controls and offers the players to submit their scores on the leader board to compare it with other players as well.
• Story Mode: The story mode will let the player play through the entire story of the game. The levels will progress in a predefined manner, with the next level being unlocked when the previous is completed successfully.
• Arcade Mode: Arcade mode will allow the player to play the levels unlocked in the Story Mode. This mode of play is only to see how many points can be collected. The players will be able to select and fight the various enemies. This mode will be locked initially and the levels will be available only when the player completes them successfully in the Story Mode.
Speaking on the launch of the game, Rohit Sharma, CEO, Reliance Entertainment (Digital Business) said “Action games with their exciting and fast paced gameplay are amongst the most popular genres in mobile gaming. With Bodyguard, Jump Games has created a game keeping the essence of the movie intact. We have witnessed a positive trend of convergence of movies and gaming in the last one year. Gaming offers great reach to the desired audience and works as a great marketing tool. The Bodyguard game is launched both in India and in global markets.”
Priti Shahani, Chief Strategy and Marketing Officer, Reliance Entertainment, said “Bodyguard is this year’s most awaited film with all elements of a pure entertainer for its audience. We are glad to have partnered with Jump Games for the official mobile game of Bodyguard which is an effective tool in the 360 degree marketing campaign adapted for the movie.”
Atul Agnihotri, Producer, Bodyguard said, “Jump Games has created an exciting game for Bodyguard. We’re sure people will enjoy playing the game as Lovely Singh, Salman Khan’s character from Bodyguard. We look forward to a great response from users.”