Yahoo! India ties-up with Shemaroo Entertainment for first-ever exclusive online release of kids’ animation film
BestMediaInfo Bureau | Delhi | November 8, 2011
‘Super K’, a 3D CGI animation film, produced byShemaroo Entertainment Ltd. will premiere exclusively on Yahoo! Movieplex, the premium video destination of Yahoo! India, on November 11. This is the first ever exclusive online release of the kids’ animation film in India. ‘Super K’ is a 95-minute full-length super-hero film with an interesting mix of action, comedy and fantasy. It is primarily targeted at children and will be exclusively available on Yahoo! Movieplex to all users in India for free.
According to a recent I-cube report, almost half a million Indian Internet audience is pre-teens, of which 75% access the Internet 2-3 times a week. This reflects an emerging trend with children coming to the Internet extensively to consume content. In order to tap into this growing consumption of online video content, ShemarooEntertainment, an established integrated media content house, has partnered with Yahoo! India exclusively to provide the launch platform for its latest animated movie. This is a win-win for the audience who are seeking the latest in entertainment experiences and content, and also for Shemaroo Entertainment which is able to reach out to the vast and growing Internet user base in India, anytime, anywhere and across multiple devices.
Talking about the association, Jai Maroo, Director, ShemarooEntertainment Ltd.,said, “An online premiere is revolutionary in the world of animation movies in India, and particularly timely since children today are spending significant time on the Internet. Shemaroo has always been at the forefront of the shift to on-demand digital entertainment and we are happy to cater to this ever increasing online audience. We are constantly innovating with all our digital platform partners to increase the overall digital content consumption pie. This tie-up with Yahoo! is one more such pioneering step in that direction.”
According to Vishal Maheshwari, Head – Mobile and Business Development, Yahoo! Asia Pacific, “As the premier digital media company and a leader in online entertainment, Yahoo! is committed to offering premium video content with a best–in-class user experience. Premiering a movie exclusively on the Internet is unprecedented in the Indian film industry. We are delighted to partner with ShemarooEntertainment and provide a clutter-free, trusted online environment to deliver their valuable content to the Indian Internet audience.”
With the tagline, ‘Some Heroes are born while Super K was created’, the film features a “created” super hero and a goof-up causes him to turn out to be a freak, unable to control his powers. The story of ‘Super K’ explores his magical escapades in Dreamzone, with an interesting mix of action, comedy and fantasy. As Badmess along with the evil Dr. Ozox plan to take over Dreamzone, ‘Super K’ has to team up with his friends and also learn to control his powers. Super K is created with powers of all clouds for fulfilling his father’s ambitions of becoming King of Dreamzone. Blessed with abilities beyond his control, brave and charming but called a freak, will he be able to change his destiny??
According to ComScore, August 2011, Yahoo! Movies is the #1 Movies site with 5.1 million users. “Movieplex” (movies.yahoo.in/movieplex), a premium video destination allows users to enjoy full-length licensed movies for free through the Internet.